Overview

 

The Pulse Check Series examines the AI commentary and engagement of prominent public figures who have no formal obligation to speak on AI, but whose visibility and influence can contribute to the public narrative.

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The AI Public Voice Pulse Checks are an independent research initiative examining how influential individuals and institutions publicly engage with artificial intelligence. Using a structured review of publicly available information, the research identifies attributable AI commentary and AI-specific public associations to establish observational baselines of public AI voice. The Pulse Checks are intentionally observational rather than evaluative: they record what is publicly visible, what is not, and how that public record is evolving as AI becomes increasingly consequential across work, enterprise and society.

Purpose 
The AI Public Voice Pulse Checks are an independent research initiative examining how influential individuals and institutions publicly engage with artificial intelligence.

 

Public perception and sentiment towards AI is already being formed in he public realm through news, social media etc.

The Pulse Check Series

The AI Pulse series explores AI engagement across public figure cohorts. 

Each report is designed to stand alone while contributing to a growing body of longitudinal research into public AI engagement.

 

The current sporting series examines four highly influential communities:

• Football

• Tennis

• Formula Racing Drivers

• Cricketers of the Premier Indian Cricket League

 

Each cohort contains 20 elite sportspeople, selected independently of their previous AI engagement.

 

What is publicly visible?

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Using a structured review of the public record, the Pulse Checks identify publicly attributable commentary, AI-specific commercial associations and other qualifying forms of engagement.

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The objective is to establish an observable baseline of AI voice across influential communities and to create a longitudinal record of how that voice changes as AI becomes more capable, more pervasive and more consequential.

 

The Research Question

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The Pulse Checks ask: What is publicly visible about the AI voice of influential people and institutions?

 

The research considers two forms of public AI voice:

1. Public commentary - Has the individual made a publicly attributable comment about AI? This may include interviews, public statements, social media posts, podcasts, speeches, published articles or media quotations.

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2. Public association - Where no qualifying commentary is identified, has the individual knowingly and publicly associated their identity, image, likeness, voice or personal brand with an AI-specific product, campaign or initiative?

This distinction is important because public association with AI is not necessarily the same thing as holding or expressing a broader position on AI. 

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Context 

The programme is informed by the human, enterprise and societal questions explored in John Harding's Hearts, Minds & Hands trilogy:

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• The Human Point of Difference - Finding Your Human Relevance in the Age of AI

• A New Bargain - Reframing the Employment Relationship for the Age of AI

• The Jinji Method - Strategic, Sustainable & Humane Enterprise AI Transformation

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